PàpMagazine is a new international “Fashion Bible”. It is a tool for professionals to understand new aspects of world of fashion, and current social issues.
Pàp is an abbreviation of the word prêt-à-porter, a new concept launched in the late 1960’s when this sartorial fashion began to be industrialized. This development facilitated mass production of traditional haute couture, and fashion began to be made for wider circles of consumers. When designers created dynamic product brands, marketing, advertising and distribution channel concepts, the prêt-à-porter industry grew in to a global phenomenon.
By the end of the 1990’s, the prêt-à-porter industry had begun to produce interior design objects, furniture collections and service landscapes bearing the names of designers. Fashion designers conquered realms which had traditionally been considered area dedicated to product designers and architects.
Today pàp phenomena can be seen in interior design, the automobile, in the content of independent magazines, contemporary art, high-tech objects, advertising, concept stores, brand-categories as well as in consumer products and services.
Pàp is also an abbreviation for the word ‘papisme’, popeism. Pàp symbolizes prêt-à-porter’s attempt to be “the cultural almighty”. PàpMagazine has a mission to defend humanity, freedom and the good life.