Founder, Editor in Chief, Publisher and Creative Director of PÀP Magazine 2000-2006

PÀP MAGAZINE was distributed in Academic Bookstore Helsinki, 10 Corso Como Milan, Collette Paris, Armani Store Milan and selective galleries and bookstores in 24 countries around the world: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Great Britain, Greece, Hong Kong, Italy, Japan, Korea, Mexico, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Taiwan, Thailand, USA and South Korea.


# Issue N.1 Spring – Summer 2002 Design is Everywhere

# Issue N.2 Autumn -Winter 2002 Fashion Gets Political

# Issue N.3 The Fashion Issue February – March 2003 Woman as a Wolf

# Issue N.4 The Design Issue, April – May 2003 Design your Life

# Issue N.5 The Art Issue June – July 2003 Art of Intimacy

# Issue N.6 The Hotel Issue August – September 2003 Move to a Hotel

# Issue N.7 The Fashion Issue, October – November 20003 Teens do it Better

# Issue N.8 The Food Issue, December – January 2003 Eat with Love

# Issue N.9-10 The Fashion Issue February – March 2004 The New Creative Class

# Issue N.11-12 The Art and Hotel Issue August – September 2004

# Issue N.13 The Fashion Issue October – November 2004, Agelessness

# Issue N.14 The Fashion Issue – February – April 2005, Who Am I Without You

# Issue N.15 The Design Issue / May – July 2005 Sound Of Style

# Issue N.16 September – October 2005 Sense of Design

# Issue N.17 November – January 2006 The Black Issue

# Issue N.18 February – March 2006 We Hate Women

# Issue N.19 Fashion Issue 2006 Fuck Art


PàpMagazine is a new international “Fashion Bible”. It is a tool for professionals to understand new aspects of world of fashion, and current social issues.

Pàp is an abbreviation of the word prêt-à-porter, a new concept launched in the late 1960’s when this sartorial fashion began to be industrialized. This development facilitated mass production of traditional haute couture, and fashion began to be made for wider circles of consumers. When designers created dynamic product brands, marketing, advertising and distribution channel concepts, the prêt-à-porter industry grew in to a global phenomenon.

By the end of the 1990’s, the prêt-à-porter industry had begun to produce interior design objects, furniture collections and service landscapes bearing the names of designers. Fashion designers conquered realms which had traditionally been considered area dedicated to product designers and architects.

Today pàp phenomena can be seen in interior design, the automobile, in the content of independent magazines, contemporary art, high-tech objects, advertising, concept stores, brand-categories as well as in consumer products and services.

Pàp is also an abbreviation for the word ‘papisme’, popeism. Pàp symbolizes prêt-à-porter’s attempt to be “the cultural almighty”. PàpMagazine has a mission to defend humanity, freedom and the good life.