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WHAT IS MANIFEST

Written on maalis, 27, 2012 by in , , , , , , | Leave a comment

Artek Manifest was a collaborative World Design Capital 2012 project founded by journalist, artist and creative director Tiina Alvesalo. The project made possible through a wide range of corporate partnerships with Artek, Helsinki WDC, Diesel S.p.A, Volvo, Upm Profi etc.

Thinking about the home – this is a good beginning for an International dialogue. This is why we asked twelve thinkers and design professionals in Finland and around the world to write their own manifestos. In this magazine these twelve apostles write about the home, each from his or her perspective. We who made this magazine all have a home, but there are more than 100 million homeless people in the word.

Despite of different corporate partners the content was produced based on journalistic point. Everything from visual storm, hand made touch and bold lines made Artek Manifest one of the kind Magazine in WDC 2012. It’s about art, design, journalism, communication, sustainability and content marketing,

The result of the intensive project was 48 page bilingual (Finnish/English) tabloid format publication, which was distributed in selective events and design fairs in Helsinki, Stockholm, London, Berlin, Milan, New York, Tokyo and Sydney.

In short time Artek Manifest was a temporary home for different writers, architects, journalists, artists and activists. The magazine featured manifests by Felix Burrichter, Antti Nylén, Marco Velardi, Suvi West, Jane Withers, Marcus Miessen. Mark Kiessling, Daniel Golling, Mirkku Kullberg, Carlotta de Bevilacqua, Kaj Kalin and Reijo Pipinen.

Manifest was published by Artek. Total amount of copies: 20.000. Printed by Sanoma. Founder and Editor-in Chief, Tiina Alvesalo. All the Right Reserved.

MANIFEST BY MARCO VELARDI

Written on maalis, 27, 2012 by in , , , , , ,

Viaggio verso a Casa

MILAN – MARCO VELARDI

As I was growing up during my teenage years in Italy, I’d always imagine that having my own home would be such a natural and straightforward thing. Like something you would graduate to after going to university – purely a matter of passing a final test and there you would be, sitting in your living room reading a book from your carefully organized and dust-free bookshelf, cooking tasty recipes out of an endlessly filled fridge and having a wonderfully loving cat who wouldn’t scratch any of your record covers. Well, probably this wasn’t my exact picture of life as a grown-up, but I was definitely ignoring a lot of the things that I would later have to come to realize.

After all, finding a place that you can call home is not that easy a task, and it doesn’t come without a good dose of mistakes and possibly a few headaches. It took me three years, a painful breakup and lots of self-questioning, but in the end there I was, sitting in an empty flat wondering how to fill it without spoiling the freshly painted walls. I realized that I didn’t really own much besides way too many boxes cramped with books and magazines, a mobile phone and an old laptop – still no bookshelf or fridge in sight. I wasn’t ready for the idea that the apartment would begin to get older. That, after time, the walls would show the signs of their inhabitants, that plants could get overwatered and die from one day to another. I always questioned whether it was me being careless, or if everything that was happening was just the slow daily process of transforming a house into your own personal space. And even if thought I had it all sorted in my mind and I was making room for tiny errors here and there, I realized I wasn’t even close to the bigger picture until last year, when all of a sudden it was two of us calling these four walls a home. Life as I knew it completely changed, toothbrushes became two, mugs multiplied, and breakfast in the morning didn’t taste the same anymore: it was actually much better. I slowly rearranged life around our new formation, and it got me thinking of all the new unexplored aspects of life I didn’t even know existed. A home is both fun and exhausting, it involves a lot of sharing and giving, but more than that, it is an endless possibility of journeys, which is what makes it special for me.

The writer is the editor-in-chief of the magazine Apartamento and a creative consultant at his own design agency SM Associati in Milan.

 

Peter Fankhauser: Poor Animal (2011) Still from colour video TRT 3:00 minutes, looped Image courtesy of Phillips de Pury & Company

Peter Fankhauser: Poor Animal (2011) Still from colour video TRT 3:00 minutes, looped Image courtesy of Phillips de Pury & Company